In popular culture, G.I. Joe (A Real American Hero), said “knowing is half the battle”. Actor, Woody Allen, said “eighty percent of life is showing up”.
Obviously, that math doesn’t add up. If I know something well and show-up, I should be a super-duper star!
Have you ever heard the phrase “Knowledge is Power”?
I hate clichés which are inaccurate. Philosophers have said, to know and not to do, is not to know.
Anthony Robbins made a great attempt at modifying the phrase to be more accurate. He said, “Knowledge is potential power”.
Maybe it used to be. People used to say…
1. First, I Was Advised: “It’s What You Know”As a child, I was gifted at computers in a time when computers were just becoming mainstream. I was told that I was so good at computers, that I would never have to worry about a job/money for my whole life.
While I did make a significant income in information technology for a few years, it did not last. In fact, today I an completely unemployable in the technology sector.
Sure, more knowledge of a specific industry, trade, or process may yield better employment.
The operative word there is “may”. There’s no guarantees. Knowing something doesn’t necessarily get people any further.
This ideology works best for those seeking a traditional professional career. The challenge is that most people change careers half a dozen times in their lives today. Are they going to get formally re-educated half a dozen times, especially when much of the information can be found readily available on the Internet?
Moreover, climbing the corporate ladder may increase responsibility and status, but the difference is income is marginal, and financial independence is next to impossible.
2. Then, I Was Advised: “It’s Who You Know”People do business with people they know, like, and trust. That just makes sense.
Beyond that, human nature is likely to favor friendships, family relationships, and institutional associations.
This ideology works best for those who are extraverts, social butterflies, and those gifted at selling themselves, products, or services.
As a teenager, I transformed from an introvert into an extravert in order to make as many contacts as possible. Every stranger in my vicinity was a potential prospect or a customer referral!
This got me out of my shell and helped me to develop some very useful skills and connect with fascinating people I would otherwise never had met.
This strategy worked much better years ago, when a 20-year-old business card had a telephone number that still led to the direct line of somebody who would remember you.
3. And then, I Was Advised: “It’s Who Knows You”I was most ambitious in my youthful twenties, being naïve and having all the energy in the world. Combining my entrepreneurial passion with my technical expertise, I pushed my brand everywhere, and attracted critical acclaim. Having 7,500+ “friends” on Facebook didn’t happen by accident.
Think big. Celebrities don’t know each of their fans. But each fan knows a celebrity well, possibly better than the celerity themselves!
Once a following (historically distribution or monopoly) has a critical mass, the product itself becomes insignificant. That’s how large brands are able to sell products that have nothing to do with their brand.
Without luck, fame or a multi-million-dollar budget, in today’s market, the mechanics come down to lead generation, list building, conversion, affiliate marketing, engagement, and social media following. Albeit, the digital landscape is constantly changing.
This dreams may manifest for the artist, activist, social entrepreneur, and investor who is willing to outsource their management to a legitimate and effective delegate.
4. Finally, I Remembered: “Know Thyself”Some people study useless knowledge. (That is, socially devalued knowledge they will never use for any professional gain.) On the upside, this acquisition can be personally enriching, fun, or just a great way to pass time.
Some people study niche knowledge. If that niche is our passion, then we’re on the right track.
Through my lengthy journey of personal development and transformation, what I’ve found to be most useful (thus far), is self knowledge.
Who am I? What would I like to do? What makes me happy? What is my purpose?
I am a writer. I love writing articles. Sharing my ideas makes me happy. My purpose is to positively impact lives like yours.
Who are you?
What would you like to do?
What makes you happy?
What is your purpose?
Knowledge Vs. WisdomUltimately, each of the four types of knowledge are not mutually exclusive of all the others. Every knowledgebase has its pros and cons, with a spectrum of gradients. We want to strive in all areas in the pursuit of knowledge.
That is wisdom: the application of knowledge given a specific context.
Just as data is chaos without metadata, knowledge is irrelevant without wisdom.
A wise man once said nothing. (Because no context was given.)
What’s your context? For which fountain of knowledge do you thirst?
Sip, don’t chug.
Let’s love the world together…
[)anish /|hmed, blind visionary