Knowing how important it is to have a good subject line, I was asking my friend Rick to help me choose the one that’s best for this week to my weekly on-line Ordinary Words Newsletter. He started off by disqualifying some of them:
“I promise this will change your life” and “This will change your life, guaranteed” sounded too aggressive. And “This will change your life: courage, health, security, and freedom” was too much.
Then I inquired about punctuation. An exclamation mark might be too bold, and “...” may come across as too needy. Rick then asked, “So what’s the newsletter going to be say, anyway?”
I said: “I’m basically promoting my Facebook fan page.”
He started laughing, and laughing. Visualizing his facial expression, I said, “Does this mean you now know how much of a good marketer I am?”
“Exactly” I replied. :) “And, the best part is, with Web 2.0 technologies like Facebook, people can choose to get as much (every hour), or as little (in a blue moon) of me or anything they choose." (Including the transparency of many public figures.)
You are completely in control, secure, safe, and in a cutting-edge, interactive, and authentic environment that is one of the transitory manifestations of our conscious collective.
Use the convergence of community and technology to transform humanity. Get interconnected to a visionary and co-creatively live into a world that works for everyone.
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Let’s love the world together...
Love,
[)anish /|hmed, blind visionary
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